No Pain, No Gain? Sport and Australian Culture
By Dr Jim McKay
Prentice Hall, 1991. 189 pages.
Review by Phil Shannon
Sport tells lies. According to Jim McKay, sport is a social prop to the domination of capitalist ideas and values. Fundamental to the maintenance of this dominance are the mass media, which ``selectively articulate capitalist rationality, masculine hegemony, Eurocentric racism, militaristic nationalism and liberal values'' -- a toxic mix of ideological viruses.