Cricket, excess and market mania
By Srinivasan Ramani
The Indian Premier League is seen as a bonanza for cricket viewers, players and corporate owners, but hidden behind the glitz is the fact that it represents a distorted form of commodity and consumer excess. The Indian Premier League (IPL), a corporate-driven tournament featuring a set of city teams playing Twenty20 cricket, has made news with a multimillion dollar player auction. Players from various cricket-playing nations were ``bought'' and ``sold'' through bids made by the corporate-owned teams (the franchisees).
Cricket in India has become the only sport that has captured widespread mass and media attention. The popularity of the sport has increased in leaps and bounds, and the way the sport has been managed and administered has reflected the dominant mode of economic transactions in the country.
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